Objectives
Venture Cars is an automotive company offering a diverse range of Japanese mass-market cars tailored to various lifestyles and budgets. With the industry’s ever-changing landscape, White Lens was tasked with supporting the company’s content production efforts by creating engaging content and high-quality photos to enhance lead generation and drive conversions.
Challenges
With the unpredictability of COE constantly impacting the automotive industry in Singapore, White Lens must continuously research and experiment with different types of content creation to effectively target audiences and maximize lead generation. In a highly competitive market where most parallel importers offer similar car models, standing out requires extensive analysis, strategic planning, and innovative content strategies.
Approach
To help Venture Cars navigate the competitive automotive market, White Lens adopted a strategic and data-driven approach to content creation. This includes, Targeted Content Strategy, Creative Visual Storytelling, Adaptability to Market Trends, Differentiation in a Competitive Market and Multi-Platform Engagement. With these, White Lens effectively enhanced Venture Cars’ brand presence, increased lead generation, and contributed to overall business growth.
Executions
White Lens executed a strategic content plan by researching target audiences, creating high-quality visuals, and optimising content for social media engagement. Through continuous refinement and adaptation to market trends, Venture Cars achieved increased brand awareness and lead generation.
Results
White Lens boosted Venture Cars’ brand awareness and lead generation through strategic content creation and social media campaigns. The engaging visuals and targeted content increased audience engagement, attracting more inquiries and improving conversion rates.
377% increase in Content interaction on Instagram
225% Increase in video views on Tiktok
178% Increase in likes on Tiktok
559% increase in shares
