Objectives
BW Automobiles, known for its high-quality pre-owned and near-new luxury cars, operates under the slogan Driving Perfection. White Lens was engaged to perform content marketing to enhance brand awareness with automotive content and reinforce BW Automobiles’ prestige in the luxury car market.
Challenges
To achieve the best outcome for each piece of content, challenges such as identifying the right target audience for each vehicle, securing ideal shoot locations that enhance the luxury appeal, and managing unpredictable weather and lighting must be overcome to deliver optimal results for the client.
Approach
Prior to each shoot, White Lens conducts research on the target audience for each vehicle and selects a suitable location. This strategic approach, combined with high-level expertise, enhances brand awareness and accelerates car sales within days.
Execution
We conducted research on suitable content types and incorporated new elements to ensure each piece was unique.
Results
White Lens achieved its objective with content marketing by increasing overall engagement and awareness of BW Automobiles through social media channels such as Facebook, Instagram, and TikTok.
1100% Increase in content interactions on Instagram
81% Increase in 3-seconds views on Facebook
With an overall improvement in the quality and quantity of content produced, the brand image of BW Automobiles has been polished significantly to align with its prestigious identity.
